Selling on Amazon has become one of the biggest opportunities for businesses, entrepreneurs, and first-time online sellers in India. With more than 10 lakh active sellers, Amazon remains the largest ecommerce marketplace with unmatched customer reach, logistics support, and growth potential. Whether you want to start your own online brand, scale a small business, or sell products from home — Amazon offers a direct path to earn consistent revenue.
This complete 2025 Amazon Seller Registration Guide explains everything you need to know:
✔ Step-by-step registration
✔ Account setup
✔ Amazon fees & commissions
✔ FBA vs Easy Ship vs Self Ship
✔ Listing process
✔ Documents required
✔ Buy Box strategy
✔ Profitable categories
✔ Common mistakes
✔ Account health
✔ Growth tips
✔ FAQs — and more
Let’s begin.
What Is Amazon Seller Registration?
Amazon Seller Registration is the process of creating a seller account on Amazon to list your products, receive orders, ship items, and get paid through Amazon’s secure settlement system. Once registered, you become part of India’s largest ecommerce ecosystem with access to:
- Amazon Seller Central Dashboard
- Prime Delivery
- FBA (Fulfilled by Amazon)
- Customer support
- Product ads & brand-building tools
Amazon supports all types of businesses:
✔ Small businesses
✔ Manufacturers
✔ Wholesalers & distributors
✔ Brands & private label sellers
✔ Resellers
✔ Startups
✔ Home-based sellers (with GST)
Selling on Amazon is one of the fastest ways to start earning online without building your own website.
Benefits of Selling on Amazon in 2025
Amazon remains the #1 marketplace for Indian sellers — here’s why:
1. India’s Largest Customer Base
Amazon India has millions of daily users actively searching for products. Listing your item instantly gives nationwide visibility.
2. Low Investment, High Growth
You can start with as few as 5–10 products. No need for a big warehouse or staff.
3. Sell Across India from Day 1
Amazon delivers to 100% serviceable PIN codes, including Tier 2–Tier 3 cities.
4. Amazon Manages Shipping & Delivery
With FBA or Easy Ship, you don’t need to handle logistics.
5. Transparent Payments
You get payouts every 7 days directly into your bank account.
6. Build a Scalable Online Brand
With A+ Content, Brand Registry, Sponsored Ads — you can grow like big D2C brands.
✔ Perfect for beginners
✔ High profit potential
✔ Huge customer reach
✔ Long-term business model
Eligibility Criteria for Becoming an Amazon Seller
You must have:
- A GST Number (mandatory for all except GST-exempt categories)
- A bank account
- Contact details
- Business name or individual name
- Inventory / products to list
That’s it — no need for a shop or warehouse.
Documents Required for Amazon Seller Registration (2025)
Prepare the following documents before starting:
✔ Identity Proof
- PAN Card
- Aadhaar Card
✔ Business Proof
- GST Certificate
- Business registration document (if applicable)
✔ Bank Proof
- Cancelled Cheque
- Bank passbook copy
✔ Address Proof
- Utility bill / rental agreement
✔ Additional Documents (If needed)
- Trademark certificate (for Brand Registry)
- FSSAI (food products)
Amazon Seller Registration Process (Step-by-Step)
Follow these steps carefully for a smooth setup:
Step 1: Visit Amazon Seller Central
Go to:
👉 https://sellercentral.amazon.in
Click “Start Selling”.
Step 2: Sign in or Create an Amazon Account
Use:
- Your mobile number
or - Business email
This will be your Seller Central login.
Step 3: Enter Business Details
You need to submit:
- Business name
- Registered address
- Business type
- GST number
Amazon will verify your GST instantly.
Step 4: Provide Bank Details
Add:
- Account holder name
- Account number
- IFSC code
- Cancelled cheque
This is where Amazon will deposit your payments.
Step 5: Verify Your Identity (Amazon KYC)
Amazon requires:
✔ PAN Verification
✔ Aadhaar OTP
✔ Video KYC (sometimes required)
Once verified → You move to the catalog stage.
Step 6: Set Up Store Details
Add:
- Display name
- Pickup address
- Store logo & brand info (optional but recommended)
This creates your Amazon storefront.
Step 7: Add Your First Product Listing
You can list products by:
✔ Searching existing products
✔ Creating a new product listing
You must provide:
- Product images
- Title
- Description
- Brand name
- MRP
- Selling price
- Features
- SKU code
Amazon reviews the listing → It goes live in 24–48 hours.
Amazon Fulfillment Methods Explained
Amazon offers 3 fulfillment models. Choose based on your business type.
FBA (Fulfilled by Amazon) — Best for beginners
You send your products to Amazon’s warehouse → Amazon packs & delivers.
✔ Pros
- Prime badge
- Faster delivery
- Higher Buy Box chances
- Amazon handles returns
- No need for storage
✔ Cons
- Storage fee
- Inwarding fee
Perfect for:
✔ Private label brands
✔ High-volume sellers
Easy Ship (Amazon picks up from your address)
You store the products → Amazon delivery boy picks up.
✔ Pros
- Low cost
- Easy to manage
- No warehouse needed
✔ Cons
- Slower than FBA
- No Prime badge
Self Ship (You ship yourself)
You deliver products through your own courier partner.
✔ Pros
- Full control
- Low cost
✔ Cons
- Slow delivery
- Low Buy Box chance
- More returns
Amazon Fees Explained (2025 Master Breakdown)
Understanding the fees is critical for profitability.
1. Referral Fee
Amazon charges 5%–20% based on category.
2. Closing Fee
₹5–₹40 per product depending on selling price.
3. Shipping Fee (Easy Ship)
Based on weight + distance.
4. FBA Fulfillment Fee
Packing + handling + delivery.
5. Storage Fee
Charged monthly for FBA warehouse.
Example Cost Breakdown (Sample)
Product MRP: ₹599
Your Selling Price: ₹399
Referral Fee (12%): ₹48
Closing Fee: ₹10
Shipping Fee: ₹35
Amazon Fee: ₹93
Net Payout: ₹306
Profit depends on sourcing cost.
How to List Products on Amazon (Professional Process)
Follow this optimized listing method:
Step 1: Keyword Research
Use tools like:
✔ Amazon Search Bar
✔ Helium10
✔ Jungle Scout
Example: “Bluetooth Earphones” →
- Best bluetooth earphones
- Wireless earphones under 500
- Bluetooth earphones for sports
Use these in Title + Bullet Points + Description.
Step 2: Write SEO-Optimized Title
Format:
Brand + Product Type + Key Feature + Size/Model + USP
Step 3: Use High-Quality Images
Upload:
- 7–9 images
- White background
- Lifestyle images
- Features explained in infographics
Step 4: Add Bullet Points
Explain:
- Features
- Benefits
- Usage
Step 5: Description
Add long-form content + keywords.
Step 6: Upload Inventory
Set stock count and shipping option.
Amazon Buy Box Strategy (How to Win More Sales)
Buy Box = If your product appears first when customer clicks “Add to Cart”.
To win:
✔ Keep competitive pricing
✔ Maintain high seller rating
✔ Ensure fast delivery (FBA preferred)
✔ Keep inventory full
✔ Reduce cancellation rate
Most Profitable Categories to Sell in 2025
- Mobile accessories
- Home & kitchen
- Fashion
- Beauty
- Grocery
- Tools
- Pet supplies
- Toys
- Stationery
- Personal care
Amazon Brand Registry (Important for Private Label Sellers)
If you have a trademark, you gain:
✔ A+ Content
✔ Video listings
✔ Brand analytics
✔ Protection from hijackers
Common Mistakes Beginners Make
❌ Listing without keyword research
❌ Using poor-quality images
❌ Overpricing
❌ Choosing wrong shipping method
❌ Not managing reviews
❌ Running ads without strategy
How Much Can You Earn on Amazon? (Realistic)
Beginners earn:
- ₹20,000 – ₹50,000 / month
Growing sellers:
- ₹80,000 – ₹2 lakh / month
Brands:
- ₹5–₹20 lakh / month
Amazon Seller Tips for Faster Growth
✔ Start with 5–10 fast-selling products
✔ Use FBA for growth
✔ Run Sponsored Ads
✔ Improve listing quality
✔ Keep stock full
✔ Monitor account health
✔ Encourage genuine reviews
Amazon Seller FAQs
- Is Amazon seller registration free?
Yes, completely free. - Can I sell without GST?
Only books, handmade products, and GST-exempt categories. - How long does registration take?
1–3 days. - Do I need a warehouse?
No. - Is FBA mandatory?
No, but highly recommended. - How do I get more sales?
Improve listings + use ads + use FBA.
Final Thoughts
Selling on Amazon in 2025 is one of the fastest, easiest, and lowest-investment ways to start an online business in India. With the right strategy, good listings, and proper fulfillment, you can scale from a small seller to a top brand.
What do you think?
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