Online grocery and quick commerce platforms are transforming how products reach customers in India. Among them, Zepto has emerged as one of the fastest-growing quick-commerce brands, delivering essentials within minutes across major cities. For local retailers, manufacturers, and FMCG brands, selling on Zepto offers a powerful opportunity to boost sales and expand reach without building your own delivery infrastructure.
If you’re wondering how to start selling on Zepto, this detailed guide explains everything you need—eligibility, registration, documents, commissions, business models, benefits, and tips to succeed.
What Is Zepto & Why Sellers Choose It
Zepto is a quick-commerce platform focused on ultra-fast delivery of groceries, essentials, and daily-use products. Unlike traditional marketplaces, Zepto uses micro-fulfillment centers and logistics optimization to ensure rapid deliveries and higher order volumes.
Why selling on Zepto makes sense:
- High-frequency daily orders
- Strong urban customer base
- No need to manage last-mile delivery
- Rapid payment settlements
- Growing demand for local sellers
With Indian consumers shifting toward instant delivery, Zepto provides sellers a future-ready platform.
Who Can Sell on Zepto?
Zepto allows multiple types of sellers, including:
- Kirana & local grocery stores
- FMCG brands and manufacturers
- Food & beverage suppliers
- Packaged goods suppliers
- Household essentials brands
Basic Eligibility Criteria
- Active GST registration
- Valid business address in Zepto serviceable cities
- Consistent inventory availability
- Quality-compliant products
Cities Where Selling on Zepto Is Available
Zepto operates largely in metro and Tier-1 cities, including:
- Mumbai
- Delhi-NCR
- Bengaluru
- Hyderabad
- Chennai
- Pune
- Kolkata (selected zones)
Availability depends on city-wise expansion and local demand.
How to Start Selling on Zepto: Step-by-Step Process
Step 1: Submit Seller Interest
Reach out via Zepto’s official seller onboarding channels or approved Seller Account Management partners with your business details.
You’ll need to share:
- Business name
- Category of products
- City & location
- Contact information
Step 2: Document Verification
Zepto’s onboarding team verifies your business compliance.
Required documents include:
- GST Certificate
- PAN Card
- FSSAI License (for food products)
- Aadhaar of signed authority
- Cancelled cheque / bank proof
- Business registration proof
Document accuracy is crucial to avoid delays.
Step 3: Business & Category Approval
Zepto evaluates:
- Product category suitability
- Pricing competitiveness
- Demand potential
- Storage & packaging standards
Once approved, you can proceed to seller account activation.
Step 4: Seller Account Setup
You’ll receive access to Zepto’s seller dashboard or onboarding system, where you can:
- Enter business details
- Add bank account
- Select categories
- Configure service area
Step 5: Product Listing
Upload product information including:
- Product name
- Brand
- Category
- Weight/quantity
- Pricing & discounts
- Accurate descriptions
High-quality listings improve discoverability and conversions.
Step 6: Inventory Synchronization
Maintain real-time inventory updates to avoid order cancellations. Inventory mismatches can impact account performance.
Step 7: Go Live & Start Selling
Once listings are approved, your products go live on Zepto, and customers can begin ordering immediately.
Documents Required to Sell on Zepto
Here’s a quick checklist:
- ✅ GST Registration Certificate
- ✅ PAN Card
- ✅ FSSAI License (mandatory for food)
- ✅ Bank Account Details
- ✅ Aadhaar/ID Proof
- ✅ Business Address Proof
Missing or incorrect documents are a common reason for onboarding rejection.
Zepto Seller Commission & Charges
Zepto charges sellers a commission that typically ranges from 8% to 20% per order, depending on:
- Product category
- Location
- Fulfillment arrangement
- Order volume
Additional charges may include:
- Platform service fee
- Packaging or handling cost
- Promotional campaign participation
Exact pricing is finalized during onboarding.
Zepto Business Models for Sellers
1. Local Store Fulfillment Model
Local sellers fulfill orders near the customer. Ideal for kirana stores and neighborhood sellers.
2. Inventory-Based Model
Zepto stores inventory in its fulfillment centers. Suitable for brands and manufacturers.
3. Hybrid Model
Combination of local pickup and centralized inventory management for scalable businesses.
Benefits of Selling on Zepto
High Order Frequency
Daily essentials generate repeat purchases and reliable order volumes.
Zero Delivery Hassle
Zepto manages end-to-end logistics and last-mile delivery.
Faster Payments
Regular settlement cycles improve cash flow for sellers.
Strong Brand Exposure
Your products reach premium urban customers instantly.
Scalable Growth
Expand city by city without investing in logistics infrastructure.
Data & Performance Insights
Seller dashboards help optimize pricing, demand, and stock planning.
How Zepto Sellers Earn More Revenue
- Competitive pricing strategy
- Accurate inventory maintenance
- Fast order readiness
- High product availability
- Participation in promotions
- Strong ratings & customer satisfaction
Consistent performance leads to higher visibility in the app.
Common Mistakes New Zepto Sellers Should Avoid
- Incorrect GST/FSSAI details
- Overstocking slow-moving items
- Poor product images or descriptions
- Frequent order rejections
- Inventory mismatches
Avoiding these improves account health and long-term growth.
Tips to Increase Sales on Zepto
- List high-demand SKUs first
- Maintain 95%+ stock availability
- Use clear, keyword-rich product names
- Monitor pricing competitors
- Prepare orders quickly
- Analyze weekly sales reports
Is Selling on Zepto Profitable?
Yes, selling on Zepto can be highly profitable if:
- You operate in high-demand locations
- Manage inventory efficiently
- Maintain pricing margins
- Focus on fast-moving categories
Quick commerce thrives on repeat purchases, ensuring stable revenue.
Future of Selling on Zepto in India
With India’s growing preference for instant commerce, Zepto continues expanding aggressively. Sellers who join early benefit from:
- Less competition
- Better margins
- Early platform trust
- Long-term surface priority
Final Thoughts
Selling on Zepto is a powerful opportunity for retailers and brands who want fast growth without operational complexity. With the right setup, documentation, and inventory strategy, businesses can tap into India’s booming quick-commerce ecosystem and build sustainable revenue streams.
Frequently Asked Questions
1. How can I start selling on Zepto?
To start selling on Zepto, you need to register as a seller, submit required documents such as GST and FSSAI (for food items), get approval, list your products, and begin fulfilling orders through Zepto’s platform.
2. What documents are required to become a Zepto seller?
You need a GST certificate, PAN card, FSSAI license (for food products), bank account details, business registration proof, and identity proof of the authorized signatory.
3. How much commission does Zepto charge sellers?
Zepto’s seller commission generally ranges from 8% to 20%, depending on product type, city, and fulfilment model. Additional service or logistics charges may also apply.
4. Can small kirana stores sell on Zepto?
Yes, Zepto actively supports local kirana stores and neighborhood retailers, especially in metro cities and high-demand areas.
5. Is GST mandatory to sell on Zepto?
Yes, a valid GST registration is mandatory for selling on Zepto in most product categories.
6. How long does Zepto seller onboarding take?
The complete onboarding process usually takes 3–7 working days, provided all documents are accurate and the business is located in a serviceable area.
7. Who handles delivery on Zepto?
Zepto manages last-mile delivery through its logistics network. Sellers are responsible for product readiness, packaging, and inventory accuracy.
8. How do Zepto sellers receive payments?
Payments are credited directly to the seller’s registered bank account based on Zepto’s settlement cycle, which is visible in the seller dashboard.
9. Which product categories can be sold on Zepto?
Sellers can list groceries, fruits & vegetables, dairy products, snacks, beverages, personal care items, and household essentials, subject to approval.
10. Can I sell my own brand on Zepto?
Yes, manufacturers and private-label brand owners can sell directly on Zepto after meeting compliance and quality standards.
Related Blog: How to Sell on Blinkit
What do you think?
It is nice to know your opinion. Leave a comment.